Lori Skedelsky is a seasoned senior-level account and product management professional with over 25 years of experience in strategic brand management, project management, and marketing and advertising consulting. An innovative, forward-thinking visionary, Lori has a stellar history of leading successful strategic initiatives, strengthening and leading dynamic teams, and creating effective market penetration campaigns.
Over the course of her career, Lori has consistently delivered comprehensive strategies that increase sales. She has an innate ability to guide discussions of underlying business issues in an effort to forge an appropriate path to brand recognition as well as bring out the best from all team members across multiple projects while delivering under rigorous timelines and resource restrictions.
Currently serving as a Marketing and Advertising Consultant, Lori Skedelsky leads, directs, and manages various projects for pharmaceutical companies as well as advertising agencies. For pharmaceutical clients, Lori assists with business planning, budgeting, and sales force implementation. On the agency side, Lori’s expertise includes new business pitches as well as completing work in digital, social, and traditional print advertising.
Previously, Lori Skedelsky served as Vice President, Account Group Supervisor with Cline, Davis & Mann from 2006 until 2008. She was in charge of framing and enhancing the corporate brand and leading operations, specifically business planning. Among her many accomplishments are developing and implementing global brand plan and promotional education plan; leading the global market research that resulted in the determination of brand name, colors, positioning, marketing messaging, and input boards; and collaborating with medical and regulatory agencies for FDA review packages as well as formulating answers to FDA product queries.
Prior work experience also includes Vice President, Account Group Supervisor with Draft FCB; Director of Marketing with Aventis Pharmaceuticals; Associate Director of Marketing with Novo Nordisk Inc.; Senior Account Executive with Harrison & Star; and AAE, Account Executive with Medicus Communications.
Lori Skedelsky core business competencies include:
Strategic Planning & Development
Brand Planning & Marketing
Effective Marketing Strategies
Staff Training & Development
Global Market Research & Development
Complex Problem Resolution
Budgeting & Cost Control
Lori Skedelsky is a graduate of the University of Wisconsin where she earned her Bachelor of Arts degree in Political Science in addition to her minor in Philosophy. She later went on to earn her Certificate in Competitive Marketing and Strategy from The University of Michigan.
Outside of her professional endeavors, Lori is a committed philanthropist who cares deeply about giving back to the community. She serves as a mentor to at-risk teens with the Youth Mentoring Partnership, teaching basic computer skills, business etiquette, and assisting with college applications. Lori is also a supporter of Greenpeace and the Susan G. Koman foundation.